Success Stories

Sarah Cannon Invests in Oblong Industries

On the eve of our debut at the HIMSS conference in Las Vegas, we’re pleased to share the news that Sarah Cannon, the global cancer institute of Hospital Corporation of America (HCA), leverages Mezzanine™ immersive visual collaboration and conferencing technology from Oblong Industries to connect experts across its global network in real-time communication.

Sarah Cannon offers integrated cancer services and access to cutting–edge therapies for those facing cancer in communities across the United States and United Kingdom. Sarah Cannon has installed Mezzanine systems at its corporate headquarters in Nashville, Tenn., enabling physicians, colleagues and partners across the globe to collaborate and share expertise in cancer care through an efficient and engaging platform. 

Additionally, Sarah Cannon plans to utilize the conferencing technology in tumor board reviews across the network, providing an innovative visual tool for experts to review patient cases and determine the best treatment plans.

“At Sarah Cannon, we are constantly looking for new and innovative ways to bring staff, physicians and other clinical leaders from across our markets together to share expertise in the fight against cancer,” said Paul Rein, Chief Financial Officer at Sarah Cannon, the global cancer institute of Hospital Corporation of America (HCA). “The Mezzanine technology provides a platform for collaboration with our partners around the world by enhancing communication and content sharing in real-time. On behalf of the patients we serve, we are excited about the prospect of leveraging this technology to bring the best minds in cancer care together throughout the Sarah Cannon network.” 

Mezzanine is the only collaborative conference room solution available that simultaneously brings together people, displays, devices, applications, and data in a shared workspace. It seamlessly blends physical and digital environments across locations and redefines traditional videoconferencing to accelerate an organization’s ability to share content, boost productivity, and unlock innovation. 

“We are excited to support Sarah Cannon in their mission to transform care and personalize treatment for cancer patients,” said John Underkoffler, CEO of Oblong Industries. “With Mezzanine, employees can connect across locations in a collaborative environment, including travelling physicians who may be limited to their personal devices. We look forward to working with Sarah Cannon to continue to find innovative ways to enhance cancer care delivery.” 

Attendees at HIMSS will have the opportunity to experience Mezzanine first-hand in booth #10725, Hall G, March 1-3, 2016.

Working with Watson

The goal of each Watson Experience Center—located in New York, San Francisco, and Cambridge—is to demystify AI and challenge visitor’s expectations through more tangible demonstrations of Watson technology. Visitors are guided through a series of narratives and data interfaces, each grounded in IBM’s current capabilities in machine learning and AI. These sit alongside a host of Mezzanine rooms where participants further collaborate to build solutions together.

The process for creating each experience begins with dynamic, collaborative research. Subject matter experts take members of the design and engineering teams through real-world scenarios—disaster response, financial crimes investigation, oil and gas management, product research, world news analysis—where we identify and test applicable data sets. From there, we move our ideas quickly to scale.

Accessibility to the immersive pixel canvas for everyone involved is key to the process. Designers must be able to see their ideas outside of the confines of 15″ laptops and prescriptive software. Utilizing tools tuned for rapid iteration at scale, our capable team of designers, data artists, and engineers work side-by-side to envision and define each experience. The result is more than a polished marketing narrative; it's an active interface that allows the exploration of data with accurate demonstrations of Watson’s capabilities—one that customers can see themselves in.

Under the Hood

Underlying the digital canvas is a robust spatial operating environment, g‑speak, which allows our team to position real data in a true spatial context. Every data point within the system, and even the UI itself, is defined in real world coordinates (measured in millimeters, not pixels). Gestures, directional pointing, and proximity to screens help us create interfaces that more closely understand user intent and more effectively humanize the UI.

This award-nominated collaboration with IBM is prototyped and developed at scale at Oblong’s headquarters in Los Angeles as well as IBM’s Immersive AI Lab in Austin. While these spaces are typically invite-only, IBM is increasingly open to sharing the content and the unique design ideas that drive its success with the public. This November, during Austin Design Week, IBM will host a tour of their Watson Immersive AI Lab, including live demonstrations of the work and a Q&A session with leaders from the creative team.

Can't make it to Austin? Contact our Solutions team for a glimpse of our vision of the future at our headquarters in the Arts District in Los Angeles.

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