Driving Innovation at Fujitsu


 Driving Innovation at Fujitsu from Oblong Industries on Vimeo

In June 2015, Fujitsu created the Open Innovation Gateway (OIG) in the Silicon Valley as a platform dedicated to advancing the implementation of innovative practices. The OIG spurs practical results, achieving growth with new businesses and social innovation, based on collaboration among thought-leaders and organizations from a wide range of fields. 

To help drive this innovation, Fujitsu has been using the immersive Mezzanine solution as the collaborative heart of the OIG. Through the unique Infopresence experience that Mezzanine delivers, on-site and remote teams from the OIG can simultaneously share information from any device. Meeting participants can gesturally move and organize this information across an immersive digital workspace, facilitating a flexible yet focused creative process that delivers the ideas and innovation that embody the OIG’s core mission. Fujitsu’s EVP—Head of Global Marketing, Hiroyuki Sakai, had this to say about Mezzanine.

Oblong’s Mezzanine system has become an integral part of our Open Innovation Gateway (OIG) in Silicon Valley. We are using it to communicate and collaborate with others inside and outside Fujitsu. It’s helping ideas connect, grow, and advance out into the world. Because we’ve experienced the powerful presentation capabilities Mezzanine offers, and the value of it as a powerful tool, we’ve decided to deploy a second Mezzanine to our newly opened Digital Transformation Center in Japan. Through the product Mezzanine, it became clear to us that the people at Oblong have thought hard about how people actually communicate and collaborate, and are working diligently to co-create the future of human interaction. We are delighted to be part of that journey.

Fujitsu is a shining example of an organization that is driving digital transformation and innovation by rethinking the way they work and collaborate. At Oblong Industries, we are thrilled with the results Fujitsu has experienced, and look forward to continue helping them bring the future of work to their business.

Working with Watson

The goal of each Watson Experience Center—located in New York, San Francisco, and Cambridge—is to demystify AI and challenge visitor’s expectations through more tangible demonstrations of Watson technology. Visitors are guided through a series of narratives and data interfaces, each grounded in IBM’s current capabilities in machine learning and AI. These sit alongside a host of Mezzanine rooms where participants further collaborate to build solutions together.

The process for creating each experience begins with dynamic, collaborative research. Subject matter experts take members of the design and engineering teams through real-world scenarios—disaster response, financial crimes investigation, oil and gas management, product research, world news analysis—where we identify and test applicable data sets. From there, we move our ideas quickly to scale.

Accessibility to the immersive pixel canvas for everyone involved is key to the process. Designers must be able to see their ideas outside of the confines of 15″ laptops and prescriptive software. Utilizing tools tuned for rapid iteration at scale, our capable team of designers, data artists, and engineers work side-by-side to envision and define each experience. The result is more than a polished marketing narrative; it's an active interface that allows the exploration of data with accurate demonstrations of Watson’s capabilities—one that customers can see themselves in.

Under the Hood

Underlying the digital canvas is a robust spatial operating environment, g‑speak, which allows our team to position real data in a true spatial context. Every data point within the system, and even the UI itself, is defined in real world coordinates (measured in millimeters, not pixels). Gestures, directional pointing, and proximity to screens help us create interfaces that more closely understand user intent and more effectively humanize the UI.

This award-nominated collaboration with IBM is prototyped and developed at scale at Oblong’s headquarters in Los Angeles as well as IBM’s Immersive AI Lab in Austin. While these spaces are typically invite-only, IBM is increasingly open to sharing the content and the unique design ideas that drive its success with the public. This November, during Austin Design Week, IBM will host a tour of their Watson Immersive AI Lab, including live demonstrations of the work and a Q&A session with leaders from the creative team.

Can't make it to Austin? Contact our Solutions team for a glimpse of our vision of the future at our headquarters in the Arts District in Los Angeles.

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