VentureBeat on Makers vs. Takers

We were honored to be included on Jason Cavnar's list of organizations having a positive social impact on the world. Cavnar, co-founder and CEO of Singly, gave a shout out to Oblong in his February 18th VentureBeat guest post titled, "Why developers should start choosing conscience over profit". Jason lists Oblong amongst a set of "makers on the rise" who are having a real social impact. We feel privileged to have made the list with our quest to re-think the way humans interact with computers.

In his post, Jason challenges developers to be makers—people who work on things that have a real-world impact—versus takers, described as those who focus more on being a commoditized resource. Being "makers" is a huge part of who we are at Oblong. Our shared commitment to provide the world with new computing forms of genuine value and durable worth is what unites us.  Every day we strive to build beautiful and exhilarating multi-user, multi-screen, and multi-device computing environments that will have a profound impact on the world of computers. It's why we're here.

Working with Watson

The goal of each Watson Experience Center—located in New York, San Francisco, and Cambridge—is to demystify AI and challenge visitor’s expectations through more tangible demonstrations of Watson technology. Visitors are guided through a series of narratives and data interfaces, each grounded in IBM’s current capabilities in machine learning and AI. These sit alongside a host of Mezzanine rooms where participants further collaborate to build solutions together.

The process for creating each experience begins with dynamic, collaborative research. Subject matter experts take members of the design and engineering teams through real-world scenarios—disaster response, financial crimes investigation, oil and gas management, product research, world news analysis—where we identify and test applicable data sets. From there, we move our ideas quickly to scale.

Accessibility to the immersive pixel canvas for everyone involved is key to the process. Designers must be able to see their ideas outside of the confines of 15″ laptops and prescriptive software. Utilizing tools tuned for rapid iteration at scale, our capable team of designers, data artists, and engineers work side-by-side to envision and define each experience. The result is more than a polished marketing narrative; it's an active interface that allows the exploration of data with accurate demonstrations of Watson’s capabilities—one that customers can see themselves in.

Under the Hood

Underlying the digital canvas is a robust spatial operating environment, g‑speak, which allows our team to position real data in a true spatial context. Every data point within the system, and even the UI itself, is defined in real world coordinates (measured in millimeters, not pixels). Gestures, directional pointing, and proximity to screens help us create interfaces that more closely understand user intent and more effectively humanize the UI.

This award-nominated collaboration with IBM is prototyped and developed at scale at Oblong’s headquarters in Los Angeles as well as IBM’s Immersive AI Lab in Austin. While these spaces are typically invite-only, IBM is increasingly open to sharing the content and the unique design ideas that drive its success with the public. This November, during Austin Design Week, IBM will host a tour of their Watson Immersive AI Lab, including live demonstrations of the work and a Q&A session with leaders from the creative team.

Can't make it to Austin? Contact our Solutions team for a glimpse of our vision of the future at our headquarters in the Arts District in Los Angeles.

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