The Today Programme on BBC Morning Radio Tackles Data Privacy
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The Today Programme on BBC Radio 4 is London’s favorite morning rush hour radio show and amongst the BBC’s highest rated programs across its radio networks.
With an average weekly listening audience around 7 million,we were delighted that our CEO John Underkoffler was invited to participate ina live on-air discussion about data privacy. As chief science advisor to the2002 film Minority Report, he helped envision and predict a future world where,50+ years on, we’d have highly personalized advertising surrounding us. Ofcourse that’s already here with the online giants like Facebook and Google who use your online behavior to target messages by eager advertisers interested in capturing your attention and converting your status from prospect to customer.
With former UK deputy prime minister Nick Clegg taking on anew role as chief communications officer for Facebook in the UK, BBC Radio 4took the opportunity to bring together our own Dr. John Underkoffler and Dr.Victoria Baines, a cyber security advisor and former trust and safety manager for Facebook in EMEA, to talk about the issues and opportunities related to the current online advertising models and personal data privacy. Bottom line: it is conceivable that new UIs could provide better transparency to the commerce happening behind the scenes of ad targeting, and could also empower users to exert better control over their own data sets. Where there is a will there is away.
Have a listen!
Working with Watson
The goal of each Watson Experience Center—located in New York, San Francisco, and Cambridge—is to demystify AI and challenge visitor’s expectations through more tangible demonstrations of Watson technology. Visitors are guided through a series of narratives and data interfaces, each grounded in IBM’s current capabilities in machine learning and AI. These sit alongside a host of Mezzanine rooms where participants further collaborate to build solutions together.
The process for creating each experience begins with dynamic, collaborative research. Subject matter experts take members of the design and engineering teams through real-world scenarios—disaster response, financial crimes investigation, oil and gas management, product research, world news analysis—where we identify and test applicable data sets. From there, we move our ideas quickly to scale.
Accessibility to the immersive pixel canvas for everyone involved is key to the process. Designers must be able to see their ideas outside of the confines of 15″ laptops and prescriptive software. Utilizing tools tuned for rapid iteration at scale, our capable team of designers, data artists, and engineers work side-by-side to envision and define each experience. The result is more than a polished marketing narrative; it's an active interface that allows the exploration of data with accurate demonstrations of Watson’s capabilities—one that customers can see themselves in.
Under the Hood
Underlying the digital canvas is a robust spatial operating environment, g‑speak, which allows our team to position real data in a true spatial context. Every data point within the system, and even the UI itself, is defined in real world coordinates (measured in millimeters, not pixels). Gestures, directional pointing, and proximity to screens help us create interfaces that more closely understand user intent and more effectively humanize the UI.
This award-nominated collaboration with IBM is prototyped and developed at scale at Oblong’s headquarters in Los Angeles as well as IBM’s Immersive AI Lab in Austin. While these spaces are typically invite-only, IBM is increasingly open to sharing the content and the unique design ideas that drive its success with the public. This November, during Austin Design Week, IBM will host a tour of their Watson Immersive AI Lab, including live demonstrations of the work and a Q&A session with leaders from the creative team.
Can't make it to Austin? Contact our Solutions team for a glimpse of our vision of the future at our headquarters in the Arts District in Los Angeles.