Mezzanine Is the Flexible Canvas for iMPACT! at Inmarsat
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To realize a vision for a unique and immersive multi-dimensional experience for customer engagement, one that can flex on the fly for the content needs of each briefing, Inmarsat turned to Mezzanine from Oblong Industries.
Inmarsat is the industry leader and pioneer of mobile satellite communications, offering an unrivaled portfolio of global satcom solutions and services to keep businesses, governments and other organizations, connected at all times – on land, at sea or in the air.
For it’s UK headquarters, located by London’s Old Street and part of the ‘Silicon Roundabout’ area which has become the centre of Europe’s thriving technology sector, Inmarsat endeavored to create a cutting-edge new environment to showcase its ground-breaking solutions to both existing and potential new clients. This new corporate workspace required an advanced presentation and collaboration solution to enable interactions in both virtual and physical spaces with vibrant effect.
We were looking for dynamic new technologies to help us showcase Inmarsat in a truly innovative way, which would help our customers visualize how we can solve their business challenges. We wanted exciting and engaging technology, which would help us to ‘jump into the future’ and enable us to show Inmarsat’s solutions in a really stimulating way.
- Jose Pereira, Impact Developer at Inmarsat
Inmarsat’s Future Technology Manager Dan Alldis approached IT consultants MBA-IT to workshop their requirements and were subsequently introduced to
via a demonstration at our London office in Shoreditch. The project team worked together to fully understand the unique way Inmarsat wanted to utilize the technology within the iMPACT! room.
Guy Brandon from MBA-IT comments: “After learning about the goals for the iMPACT project, it was apparent that Oblong’s Mezzanine would be an ideal fit. We identified this match and recommended they utilize this disruptive technology, which we believed would offer a best-in-class solution that is unrivalled in the market.”
The team at Inmarsat recognized that Mezzanine’s Infopresence capabilities were crucial to providing an immersive, collaborative, responsive, and data-rich environment across all work surfaces, in which all participants and stakeholders, could share content, contribute to presentations, better analyze key business data in real-time.
The iMPACT! room features a display wall of 55” monitors tiled in a 4x2 array with two ‘cork board’ displays, to provide an expansive space on which to share ideas and content, from video footage to live date feeds. Also installed in the room is a state-of-the-art projection table, which is driven by Mezzanine and enables participants to use the table as an active workspace. Using one of Mezzanine’s intuitive gestural wands, users can move content, video and images around any of the screens, zoom in and expand crucial elements in an intuitive way. With Mezzanine, remote participants can view everything that’s happening via the web interface, accessible from a web browser or iOS app, and add their own content to the discussion.
To see the iMPACT! room in action, watch the video.
Mezzanine’s interactive and intuitive gestural-controlled interface, one of several modes of simultaneous control of the workspace, supports a more democratic process to advance business conversations and initiatives. With Mezzanine, no single leader of a discussion is necessarily required; anyone in the meeting can share data and documents to the Mezzanine workspace, and this can then be viewed, accessed and annotated by all participants. Mezzanine goes far beyond traditional video conferencing technology or presentation tools, to offer a richer experience of true interaction and collaboration.
Says Dan Alldis, “The feedback from our sales team has been very positive, iMPACT! is seen as a means of differentiation from our competitors, adding real value to the sales process.”
Working with Watson
The goal of each Watson Experience Center—located in New York, San Francisco, and Cambridge—is to demystify AI and challenge visitor’s expectations through more tangible demonstrations of Watson technology. Visitors are guided through a series of narratives and data interfaces, each grounded in IBM’s current capabilities in machine learning and AI. These sit alongside a host of Mezzanine rooms where participants further collaborate to build solutions together.
The process for creating each experience begins with dynamic, collaborative research. Subject matter experts take members of the design and engineering teams through real-world scenarios—disaster response, financial crimes investigation, oil and gas management, product research, world news analysis—where we identify and test applicable data sets. From there, we move our ideas quickly to scale.
Accessibility to the immersive pixel canvas for everyone involved is key to the process. Designers must be able to see their ideas outside of the confines of 15″ laptops and prescriptive software. Utilizing tools tuned for rapid iteration at scale, our capable team of designers, data artists, and engineers work side-by-side to envision and define each experience. The result is more than a polished marketing narrative; it's an active interface that allows the exploration of data with accurate demonstrations of Watson’s capabilities—one that customers can see themselves in.
Under the Hood
Underlying the digital canvas is a robust spatial operating environment, g‑speak, which allows our team to position real data in a true spatial context. Every data point within the system, and even the UI itself, is defined in real world coordinates (measured in millimeters, not pixels). Gestures, directional pointing, and proximity to screens help us create interfaces that more closely understand user intent and more effectively humanize the UI.
This award-nominated collaboration with IBM is prototyped and developed at scale at Oblong’s headquarters in Los Angeles as well as IBM’s Immersive AI Lab in Austin. While these spaces are typically invite-only, IBM is increasingly open to sharing the content and the unique design ideas that drive its success with the public. This November, during Austin Design Week, IBM will host a tour of their Watson Immersive AI Lab, including live demonstrations of the work and a Q&A session with leaders from the creative team.
Can't make it to Austin? Contact our Solutions team for a glimpse of our vision of the future at our headquarters in the Arts District in Los Angeles.