Mezzanine debuts at Integrated Systems Europe
We recently completed our very first European AV show, Integrated Systems Europe (ISE). The show is the world’s largest tradeshow dedicated to professional AV and electronic systems integration and the perfect platform for our flagship product, Mezzanine.
Mike Brown, Global Vice President of Sales for Oblong commented, “We were delighted with the welcome we received in Europe and the response from the market. The quality of visitor to the booth was impressive – we met with integrators and channel partners but also there were many interested people from blue chip, global organizations keen to discover more about our great collaboration tools. It was an excellent debut for us and a great platform to show companies the full extent of what Mezzanine can provide and the developments in the collaboration tools market.”
We welcomed many top players in the business world to our stand, gave demonstrations on the future of collaboration, and the flexibility companies can expect when using Mezzanine. Mezzanine has already been installed by leading global brands, such as IBM, NTT, and Dentsu Aegis, with many others to soon follow in suit.
We hosted three engaging and informative talks in the Unified Communications Theatre, covering topics such as ‘Visual Collaboration’ with the CEO of Dentsu Aegis, Nigel Morris, ‘Innovating of the Intersection of AV & IT’, and fueling excellence in the ‘BYOD Meets Multi-Screen World’. Oblong CEO John Underkoffler also delivered a keynote at the Smart Building Conference in advance of opening day. All were well received by ISE attendees, and selected talks may soon be available online. In the meantime, enjoy the photo gallery, plus selected articles in the top trades (including Commercial Integrator, Installation, AVNetwork, AV Nation, rAVe, Telepresence Options, and the cover of the ISE Show Daily on opening day).
Working with Watson
The goal of each Watson Experience Center—located in New York, San Francisco, and Cambridge—is to demystify AI and challenge visitor’s expectations through more tangible demonstrations of Watson technology. Visitors are guided through a series of narratives and data interfaces, each grounded in IBM’s current capabilities in machine learning and AI. These sit alongside a host of Mezzanine rooms where participants further collaborate to build solutions together.
The process for creating each experience begins with dynamic, collaborative research. Subject matter experts take members of the design and engineering teams through real-world scenarios—disaster response, financial crimes investigation, oil and gas management, product research, world news analysis—where we identify and test applicable data sets. From there, we move our ideas quickly to scale.
Accessibility to the immersive pixel canvas for everyone involved is key to the process. Designers must be able to see their ideas outside of the confines of 15″ laptops and prescriptive software. Utilizing tools tuned for rapid iteration at scale, our capable team of designers, data artists, and engineers work side-by-side to envision and define each experience. The result is more than a polished marketing narrative; it's an active interface that allows the exploration of data with accurate demonstrations of Watson’s capabilities—one that customers can see themselves in.
Under the Hood
Underlying the digital canvas is a robust spatial operating environment, g‑speak, which allows our team to position real data in a true spatial context. Every data point within the system, and even the UI itself, is defined in real world coordinates (measured in millimeters, not pixels). Gestures, directional pointing, and proximity to screens help us create interfaces that more closely understand user intent and more effectively humanize the UI.
This award-nominated collaboration with IBM is prototyped and developed at scale at Oblong’s headquarters in Los Angeles as well as IBM’s Immersive AI Lab in Austin. While these spaces are typically invite-only, IBM is increasingly open to sharing the content and the unique design ideas that drive its success with the public. This November, during Austin Design Week, IBM will host a tour of their Watson Immersive AI Lab, including live demonstrations of the work and a Q&A session with leaders from the creative team.
Can't make it to Austin? Contact our Solutions team for a glimpse of our vision of the future at our headquarters in the Arts District in Los Angeles.