LinkedIn Eliminates Useless Meetings by Changing The Rules

PHOTO CREDIT: Dave Getzschman

We've been blogging lately about companies leaving their old, presentation-based meeting formats behind for newer, fresher, and more effective meeting strategies. LinkedIn CEO Jeff Weiner recently blogged about his company's decision to make meetings more efficient by eliminating "the artist formally known as The Presenter." We are all familiar with the traditional meeting structure of a presenter walking through a set of materials slide by slide. LinkedIn decided the presentation-based approach no longer made sense, instead opting to focus meetings less on a presentation and more on the discussion of the meeting's core topics themselves.  The role of the presenter shifts from serial broadcaster to collaboration facilitator. Meeting time is now spent discussing and debating the topic at hand, identifying action items, handing out to-dos, going deeper into the topic, making decisions, etc. Work isn't postponed for after the meeting—it gets done in the meeting. 

It is exciting for us at Oblong to see companies like LinkedIn take the plunge into more interactive, get-work-done type of meetings. Our collaborative conference room solution, Mezzanine™, is designed precisely with this intent in mind and makes it easy to support highly effective meetings where all users can connect their devices, share their content, and interact at the same time. We believe that too much time is wasted in unproductive meetings. There is a better way. To learn more, check us out on our website or schedule a demo in Boston, New York, Chicago, Washington DC, Los Angeles, or Menlo Park.

Working with Watson

The goal of each Watson Experience Center—located in New York, San Francisco, and Cambridge—is to demystify AI and challenge visitor’s expectations through more tangible demonstrations of Watson technology. Visitors are guided through a series of narratives and data interfaces, each grounded in IBM’s current capabilities in machine learning and AI. These sit alongside a host of Mezzanine rooms where participants further collaborate to build solutions together.

The process for creating each experience begins with dynamic, collaborative research. Subject matter experts take members of the design and engineering teams through real-world scenarios—disaster response, financial crimes investigation, oil and gas management, product research, world news analysis—where we identify and test applicable data sets. From there, we move our ideas quickly to scale.

Accessibility to the immersive pixel canvas for everyone involved is key to the process. Designers must be able to see their ideas outside of the confines of 15″ laptops and prescriptive software. Utilizing tools tuned for rapid iteration at scale, our capable team of designers, data artists, and engineers work side-by-side to envision and define each experience. The result is more than a polished marketing narrative; it's an active interface that allows the exploration of data with accurate demonstrations of Watson’s capabilities—one that customers can see themselves in.

Under the Hood

Underlying the digital canvas is a robust spatial operating environment, g‑speak, which allows our team to position real data in a true spatial context. Every data point within the system, and even the UI itself, is defined in real world coordinates (measured in millimeters, not pixels). Gestures, directional pointing, and proximity to screens help us create interfaces that more closely understand user intent and more effectively humanize the UI.

This award-nominated collaboration with IBM is prototyped and developed at scale at Oblong’s headquarters in Los Angeles as well as IBM’s Immersive AI Lab in Austin. While these spaces are typically invite-only, IBM is increasingly open to sharing the content and the unique design ideas that drive its success with the public. This November, during Austin Design Week, IBM will host a tour of their Watson Immersive AI Lab, including live demonstrations of the work and a Q&A session with leaders from the creative team.

Can't make it to Austin? Contact our Solutions team for a glimpse of our vision of the future at our headquarters in the Arts District in Los Angeles.

Interested in Learning More?

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