Global Tech Pioneers On Stage at

Oblong CEO John Underkoffler is speaking at, one of Europe’s leading interactive business festivals for ‘digital movers and makers.'

This much-anticipated technology and innovation event is set to take place in tech hot-spot Berlin, Germany, on Tuesday, November 28, 2017. The stage attracts an international line-up of elite speakers and includes technology company founders and global players, plus innovators and established creators, who meet to drive new projects and market conversations forward. This year's lineup of outstanding speakers includes the CEO of Deutsche Post DHL Group, the CDO of Volkswagen, the CCO of ProSiebenSat.1, a member of the European Parliament, a co-founders of Github, and a co-founder of Ethereum. Over 2,000 delegates are expected to attend the event at STATION-Berlin, one of the city’s most striking destinations for events and conferences. 

John Underkoffler is scheduled to speak at 11.15am on the Tech Arena stage. His talk, entitled The Future is Plural, predicts that the greatest successes over the next ten years in business, science, civic and governmental affairs will arrive when organizations are able to support and sustain collaboration. Underkoffler suggests that to get there, the digital tools that underlie all modern work must become "WE by default." At the event, he will describe new and empowering UI technologies that are scalable, that can be synchronized across distance, and that enable simultaneous control, so that participants work in the most human mode.

Says John Underkoffler:

Spaces outfitted with this new kind of UI look like science fiction, but the amplified collaboration that take place in them is an entirely natural and intuitive mode. I look forward to sharing my vision about the future of work on the stage.”

For tickets to attend visit

Working with Watson

The goal of each Watson Experience Center—located in New York, San Francisco, and Cambridge—is to demystify AI and challenge visitor’s expectations through more tangible demonstrations of Watson technology. Visitors are guided through a series of narratives and data interfaces, each grounded in IBM’s current capabilities in machine learning and AI. These sit alongside a host of Mezzanine rooms where participants further collaborate to build solutions together.

The process for creating each experience begins with dynamic, collaborative research. Subject matter experts take members of the design and engineering teams through real-world scenarios—disaster response, financial crimes investigation, oil and gas management, product research, world news analysis—where we identify and test applicable data sets. From there, we move our ideas quickly to scale.

Accessibility to the immersive pixel canvas for everyone involved is key to the process. Designers must be able to see their ideas outside of the confines of 15″ laptops and prescriptive software. Utilizing tools tuned for rapid iteration at scale, our capable team of designers, data artists, and engineers work side-by-side to envision and define each experience. The result is more than a polished marketing narrative; it's an active interface that allows the exploration of data with accurate demonstrations of Watson’s capabilities—one that customers can see themselves in.

Under the Hood

Underlying the digital canvas is a robust spatial operating environment, g‑speak, which allows our team to position real data in a true spatial context. Every data point within the system, and even the UI itself, is defined in real world coordinates (measured in millimeters, not pixels). Gestures, directional pointing, and proximity to screens help us create interfaces that more closely understand user intent and more effectively humanize the UI.

This award-nominated collaboration with IBM is prototyped and developed at scale at Oblong’s headquarters in Los Angeles as well as IBM’s Immersive AI Lab in Austin. While these spaces are typically invite-only, IBM is increasingly open to sharing the content and the unique design ideas that drive its success with the public. This November, during Austin Design Week, IBM will host a tour of their Watson Immersive AI Lab, including live demonstrations of the work and a Q&A session with leaders from the creative team.

Can't make it to Austin? Contact our Solutions team for a glimpse of our vision of the future at our headquarters in the Arts District in Los Angeles.

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