Changing the Meeting Paradigm at PwC

In early 2016, PwC opened its Delta Room in Paris. No one would mistake this space for an ordinary enterprise conference room. This next-generation immersive environment spurs innovative thinking and deep engagement, which transforms client briefings from one-way presentations to collaborative conversations that have a major impact on PwC's business.


PwC’s consulting mission is to reduce complexity. The Mezzanine solution provides the optimal setting for insights to emerge from spontaneous side-by-side thinking with the client. Through the unique Infopresence experience that Mezzanine delivers in the Delta Room, meeting participants move and organize information across an immersive digital workspace in a number of ways, including gesture, touch tablet, and PC. Seamless viewing and nonlinear, simultaneous manipulation of many possibilities inspire transformational leaps in the way work gets done. 

Bernard Gainnier, PwC France and Francophone Africa Chairman, explains why collaboration is key to ensuring the group remains on top:

PwC’s creative leap from PowerPoint to thought-leading client collaborations is driving quantifiable results. We are thrilled to be helping PwC and its clients gain competitive advantage from early adoption of immersive workplace technologies. PwC is pioneering the future of work.

Working with Watson

The goal of each Watson Experience Center—located in New York, San Francisco, and Cambridge—is to demystify AI and challenge visitor’s expectations through more tangible demonstrations of Watson technology. Visitors are guided through a series of narratives and data interfaces, each grounded in IBM’s current capabilities in machine learning and AI. These sit alongside a host of Mezzanine rooms where participants further collaborate to build solutions together.

The process for creating each experience begins with dynamic, collaborative research. Subject matter experts take members of the design and engineering teams through real-world scenarios—disaster response, financial crimes investigation, oil and gas management, product research, world news analysis—where we identify and test applicable data sets. From there, we move our ideas quickly to scale.

Accessibility to the immersive pixel canvas for everyone involved is key to the process. Designers must be able to see their ideas outside of the confines of 15″ laptops and prescriptive software. Utilizing tools tuned for rapid iteration at scale, our capable team of designers, data artists, and engineers work side-by-side to envision and define each experience. The result is more than a polished marketing narrative; it's an active interface that allows the exploration of data with accurate demonstrations of Watson’s capabilities—one that customers can see themselves in.

Under the Hood

Underlying the digital canvas is a robust spatial operating environment, g‑speak, which allows our team to position real data in a true spatial context. Every data point within the system, and even the UI itself, is defined in real world coordinates (measured in millimeters, not pixels). Gestures, directional pointing, and proximity to screens help us create interfaces that more closely understand user intent and more effectively humanize the UI.

This award-nominated collaboration with IBM is prototyped and developed at scale at Oblong’s headquarters in Los Angeles as well as IBM’s Immersive AI Lab in Austin. While these spaces are typically invite-only, IBM is increasingly open to sharing the content and the unique design ideas that drive its success with the public. This November, during Austin Design Week, IBM will host a tour of their Watson Immersive AI Lab, including live demonstrations of the work and a Q&A session with leaders from the creative team.

Can't make it to Austin? Contact our Solutions team for a glimpse of our vision of the future at our headquarters in the Arts District in Los Angeles.

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