Nigel Morris, CEO Dentsu Aegis Network and John Underkoffler, CEO sat down recently for a fireside chat to talk about workplace innovation and visual collaboration across the organization.
Dentsu Aegis Network has deployed Mezzanine collaboration technology for its connected conference room spaces in London, New York and Singapore to boost creativity and productivity in its offices serving the marketing communications needs of global brands. In this short video (a highlight reel for the full conversation) we hear how this new tool impacts a global business and distinguishes the workplace for a mobile, creative millennial workforce where BYOD is already the norm. The technology leaders of Dentsu Aegis also sat down with CIO magazine recently to talk specifics, as you’ll read in this separate interview.
The bottom line: you need to think ahead, and look ahead, if you want to realize game-changing opportunities from pitch process to creative collaboration with clients to maximum workforce enablement.
If you’re ready to distinguish your workplace and prepare your business for the road ahead, schedule an appointment to see Mezzanine first hand. We have experience centers in 10 major cities with Atlanta, Detroit, Denver and San Francisco coming soon. With Mezzanine, you can what everyone is talking about.
Working with Watson
The goal of each Watson Experience Center—located in New York, San Francisco, and Cambridge—is to demystify AI and challenge visitor’s expectations through more tangible demonstrations of Watson technology. Visitors are guided through a series of narratives and data interfaces, each grounded in IBM’s current capabilities in machine learning and AI. These sit alongside a host of Mezzanine rooms where participants further collaborate to build solutions together.
The process for creating each experience begins with dynamic, collaborative research. Subject matter experts take members of the design and engineering teams through real-world scenarios—disaster response, financial crimes investigation, oil and gas management, product research, world news analysis—where we identify and test applicable data sets. From there, we move our ideas quickly to scale.
Accessibility to the immersive pixel canvas for everyone involved is key to the process. Designers must be able to see their ideas outside of the confines of 15″ laptops and prescriptive software. Utilizing tools tuned for rapid iteration at scale, our capable team of designers, data artists, and engineers work side-by-side to envision and define each experience. The result is more than a polished marketing narrative; it's an active interface that allows the exploration of data with accurate demonstrations of Watson’s capabilities—one that customers can see themselves in.
Under the Hood
Underlying the digital canvas is a robust spatial operating environment, g‑speak, which allows our team to position real data in a true spatial context. Every data point within the system, and even the UI itself, is defined in real world coordinates (measured in millimeters, not pixels). Gestures, directional pointing, and proximity to screens help us create interfaces that more closely understand user intent and more effectively humanize the UI.
This award-nominated collaboration with IBM is prototyped and developed at scale at Oblong’s headquarters in Los Angeles as well as IBM’s Immersive AI Lab in Austin. While these spaces are typically invite-only, IBM is increasingly open to sharing the content and the unique design ideas that drive its success with the public. This November, during Austin Design Week, IBM will host a tour of their Watson Immersive AI Lab, including live demonstrations of the work and a Q&A session with leaders from the creative team.
Can't make it to Austin? Contact our Solutions team for a glimpse of our vision of the future at our headquarters in the Arts District in Los Angeles.