Pursuing the Next, Next Thing

Posted on 19 March 2012

We were excited to see TechCrunch recently publish a guest post by Oblong’s CEO, Kwin Kramer.

Kwin provides an argument that what we need to make the next, next thing a reality is a new set of approaches that knits together the entire user experience across all of our computers and screens. This experience would involve new platforms, tools, standards, hardware, partnerships and business models, and trying “a lot of things that aren’t quite right to figure out what is right.”

In explaining how we’ve gotten where we are in the evolution of computing and what that means for where we can go (hint: this explanation involves pixels and screens), Kwin also examines the path of three of the most important next, next things in the history of computing as case studies: personal computers; graphical user interfaces; and the Web.

While we won’t spoil your TechCrunch reading by posting Kwin’s full POV here, we would like to echo the challenge that Kwin puts forth in the post for all of us to be “thinking about what’s coming, not just incrementally but disruptively, transformationally, mind-expandingly.” This idea of taking on ambitious goals that can lead to incredibly beneficial transformation, like changing the way everyone uses computers, is what gets the team at Oblong excited.

For us, pursuing the next, next thing is a lot of work but also a lot of fun.